The Team That Turns Strategy
Into Weekly Execution.
lead from.
As Seen On
Matt Navid, Esq.
Founder and CEO
Legal operations and firm management built for scalable growth and efficient execution.
Jonathan Calmus
Fractional CMO
Data-driven marketing and growth with technical rigor and measurable execution.
Ray Paradise
Fractional COO & Mindset Coach
Operational systems that free the founder and scale the team.
Nadia Gray
Fractional COO
Revenue-focused operations that optimize intake, billing, and workflows so your firm scales with control and confidence.
Fred Stampone
Fractional CFO & COO
Executive finance and operations for profitable decisions and sustainable growth.
Erik Smelser
Fractional CMO / COO
Marketing and operations that drive client acquisition through repeatable, measurable execution.
Fred Stampone
Fractional CFO / COO
Executive finance and operations for profitable decisions and sustainable growth.
Your Team
About Matt Navid, Esq.
Founder & CEO
Matt Navid, Esq. is the Founder and CEO of The Law Firm Incubator and has more than 15 years of experience in the legal industry, focused on legal operations, firm management, and process improvement. His background combines in-house operational leadership within legal organizations with practical consulting aimed at standardization, efficiency, and sustainable growth.
Matt has held key roles including Senior Consultant, Legal Operations at Spotlight Inc., Legal Operations Manager at 32BJ SEIU, and Director of Operations at Boutwell Fay LLP. He also spent more than a decade at Mobasseri Law as Operations Manager and Case Manager, which gave him a grounded understanding of how firms operate day to day, from matter execution to team coordination and process implementation.
Focus areas:
Firm operations design, roles and responsibilities, and management structure
Repeatable systems, SOPs, metrics, and operating cadence
Intake, daily operations, follow-up, and service quality standards
At The Law Firm Incubator: Matt leads the program’s operational approach and helps firms build systems that increase clarity and control, reduce execution friction, and support growth without sacrificing quality or consistency.
About Jonathan Calmus
Fractional CMO
Jonathan Calmus is a marketing executive with more than 17 years of experience driving growth for professional services organizations, with a strong emphasis on law firms. Over the course of his career, he has helped law firms modernize their marketing, implement scalable systems, and integrate the right technology to increase visibility, improve client acquisition, and drive sustainable revenue growth. His approach combines strategic marketing leadership with hands-on execution, building clear positioning, predictable lead flow, and measurable performance.
Throughout his career, Jonathan has guided firms through digital transformation initiatives, from website and funnel optimization to CRM implementation, marketing automation, analytics infrastructure, and performance reporting. His work bridges strategy and systems, ensuring that marketing efforts are not only creative, but accountable and data-driven.
Focus areas:
Strategic positioning and brand clarity for competitive legal markets
Marketing automation, CRM implementation, and workflow integration
Client acquisition systems, intake optimization, and lifecycle marketing
Measurement, reporting, and performance-driven growth strategy
At The Law Firm Incubator: At The Law Firm Incubator: Jonathan partners with law firm owners to transform their marketing from fragmented and reactive into structured, scalable growth engines, combining strategy, automation, and accountability to increase signed cases, improve efficiency, and support long-term firm expansion.
About Ray Paradise
Fractional COO & Mindset Coach
Ray Paradise is an operations leader and coach with more than 20 years of experience building and optimizing execution systems in high-demand environments, spanning technology, consulting, and service organizations. He specializes in turning strategic direction into measurable operations through SOPs, automation, KPIs, and disciplined execution rhythms that improve consistency, speed, and quality.
Ray has held executive and transformation roles, including Chief Operating Officer at American Institute of Balance, where he aligned vision and teams through roadmaps, prioritization, and ROI-focused metrics. As an Operations Management Consultant at Unify Consulting, he led efficiency and change initiatives using agile operating principles across multiple industries. Earlier in his career, he coordinated high-performing technology teams at Apple and led initiatives for high-profile data center clients at DPR Construction.
Focus areas:
SOP design and implementation, operational control systems, and KPI management
Automation, standardization, and continuous improvement
Delegation, team structure, and execution cadence
At The Law Firm Incubator: Ray helps firms systemize operations, strengthen delegation, and reduce owner dependence by implementing critical SOPs such as intake and onboarding, automation, and management routines that increase control and execution quality.
About Nadia Gray
Fractional COO
Nadia Gray is a Fractional Chief Operating Officer and legal operations strategist with 18+ years of experience helping law firm owners break through operational bottlenecks and build firms that run smoothly, profitably, and without constant owner involvement.
If your firm is generating revenue but you still feel stuck in the weeds, managing intake, chasing invoices, troubleshooting workflows, and answering endless team questions, Nadia builds the systems that fix it. Her approach is to design revenue-focused operational infrastructure and align operations with measurable financial outcomes so the firm can grow without increasing chaos.
Focus areas:
Intake optimization and operational workflows
Billing, collections, and trust accounting workflows
SOP development, automation strategy, and team accountability frameworks
At The Law Firm Incubator: Nadia partners directly with members to implement structured, automated systems that turn reactive practices into well-oiled operations. The result is more control, stronger margins, and a firm that runs with confidence without requiring owner involvement in every moving part.
About Fred Stampone
Fractional CFO & COO
Fred Stampone is a senior executive with extensive experience leading finance, operations, and administration in complex, growth-oriented, multi-site organizations. He has held top leadership roles, including Chief Administrative Officer at Pep Boys, where he developed deep expertise in operational discipline, financial governance, and executive decision support.
In addition to his corporate background, Fred has led and advised businesses as a Partner at The Max Group and as Managing Member at FJ3 Development, bringing a balanced perspective across strategy, execution, and financial control. He also serves as Chief Operating Officer at Stampone O’Brien Dilsheimer Holloway, reinforcing his hands-on approach to structure, process, and performance.
Focus areas:
Financial governance, budgeting, forecasting, and executive reporting
Cost control, operational discipline, and margin improvement
KPI systems, performance management, and data-informed decisions
At The Law Firm Incubator: Fred helps firms strengthen financial health and operational discipline through clear reporting structures, budgeting and forecasting, performance metrics, and controls that enable confident decisions and sustainable growth.
Choose the Program That Matches
What You Need Most Today.
Every attorney’s path is different, which is why we created programs to meet you where you are. Find the program that gives you the training, structure, and support to break through your biggest challenge.
Which Program Will Help You Move Forward?
We help firms of all sizes and practice areas achieve sustainable growth through proven systems.
We’ve helped hundreds of firms get there and we can help you too.
Real Client Testimonials
Join our community of firm owners building highly profitable law firms and reclaiming life.
“Working with The Law Firm Incubator has been a real game changer for me. What I appreciate most is that no matter where you are—just starting, or mid-flight in a well-established firm—the program meets you where you’re at. It’s just as helpful to someone launching their practice as he is to an experienced attorney making big changes while the firm is already in motion.
The program brings clarity, practical advice, and tools that actually work—not just theory.
The Tuesday night group coaching calls are one of the highlights of my week. Sitting down with other firm owners and hearing their perspectives is incredibly valuable. I always walk away having learned something new.”
Lynn Banta, Esq.
Business Law, PA
“The Law Firm Incubator and the advice provided has greatly helped scale my practice, automate processes, and increase efficiency + revenue.
Highly recommended to lawyers and law firms. Thank you Matt and the Law Firm Incubator team!“
Avi Dahan, Esq.
Entertainment Law, CA
“I chose to go with the Law Firm Incubator to assist with delegation and automation. After my discovery call, I knew I needed to sign up. I did, and I am very glad that I did.
I took the automation bootcamp and it has improved my firm immensely. Things run much more smoothly. I have delegated and automated many administrative tasks which has allowed me to focus more on the actual practice of law, as well as focus on more business generation. I began a Google Local Services campaign that has a very strong ROI. I no longer answer every single phone call that comes in. I have processes and people in place, and life is easier.
I would absolutely recommend the Law Firm Incubator to any firm serious about improving their processes. My stress is down, my revenue and profits are up. I know for a fact it is because of the Law Firm Incubator.”
Gregory Clement, Esq.
Criminal Defense, GA
“I’ve been with The Law Firm Incubator since its beta launch. Matt is dedicated to helping small and new law firms grow, and helping more established law firms scale. Matt’s experience in legal ops and affinity for legal tech is an invaluable resource for small firm owners like myself, who don’t have the time or mind space to figure out what their ‘tech stack’ should consist of.
Definitely worth getting on a discovery call with Matt if you’re in the market for a law firm business coach.“
Lynn Chen, Esq.
Business Law, GA
“I find great value in the law-firm-specific tools and standardized operating procedures that Law Firm Incubator has been able to suggest.
We have implemented these ideas to be more efficient and consistent in marketing and services to deliver high-quality results and free up time to work on building our firm. If you want law-firm-specific business tactics to launch your law firm or take it to the next level, I recommend LFI.”
Michael Murphy, Esq.
Trusts & Estates, VA
“Matt and his team of fractional executives support both new and experienced law firm owners with automation and marketing strategies.
Through the program’s wide range of services and membership benefits, they personalize each member’s experience according to their specific needs.
You will not find a better place/group of people to guide you on your law firm journey. To me, it’s one of the wisest investments I’ve made for myself and our firm.
Raechel Cowell
Disability Law, WA
“Before joining, running my firm felt like trial and error. I lacked systems, felt overwhelmed, and even doubted if my practice could replace my income. From the first call with my coach, I felt supported. Mentorship, group coaching, and access to a Fractional COO and CMO showed me I wasn’t building this alone anymore.
Since joining the program, LFI has fully built out my marketing, including logo, website, branding, and social media. I now have a consistent flow of leads and clients, and my intake process is smooth and efficient. I also hired and successfully onboarded a legal assistant. As a result, my stress is down and my confidence is way up.
Most importantly, LFI didn’t just help me build a firm; it helped me become a CEO. If you’re tired of doing it alone and ready for real structure, support, and growth, I highly recommend Law Firm Incubator.”
Saradja Paul, Esq.
Business Law, NY
“Working with The Law Firm Incubator has been an amazing experience. What sets it apart is the way it combines high-level strategy with hands-on implementation. Instead of vague concepts, you gain a step-by-step framework for marketing, client acquisition, and automation that is specifically designed for lawyers. The coaching is insightful, and the done-for-you services remove the guesswork that so often keeps small firms stuck. This program is an invaluable resource for any attorney committed to building a sustainable and thriving firm.”
Shahran Kangavari, Esq.
Employment Law, CA
“I highly recommend The Law Firm Incubator (LFI) to any attorney who wants to start a firm, increase client leads and help your firm expand and modernize.
I have owned my own law firm for over 10 years and realized it was time to make changes if I wanted more growth and flexibility. But I didn’t understand exactly what changes needed to happen or how to implement them, so I knew that the next step was a business coach. But I wanted a coach and a program that was specific to law firms. I did a lot of research and LFI came highly recommended.
The program provides step-by-step guides from everything to creating a landing page to hiring virtual assistants. I also found great value in the weekly group coaching calls so that we can all continue learning and growing. I can’t recommend LFI enough!“
Carolyn Walsh Parry, Esq.
Family Law, NY
“Our biggest problem was a lack of Standard Operating Procedures for important non-attorney functions, and then our need to organize those SOPs. I chose to join The Law Firm Incubator because of their specific experience in drafting SOPs for law firms.
Since hiring a Fractional COO through the program, we have rolled out a new intake process to allow for newly hired intake persons to quickly get up to speed and take calls. We have also drafted new SOPs for other key areas. But most importantly, I have a few people on my team who have embraced and excelled at drafting new SOPs so we can continue documenting all of our core processes with our Fractional COOs guidance.
Joining the weekly group coaching meetings has also been helpful.
I would highly recommend The Law Firm Incubator for any law firm owner who isn’t ready to hire a full time COO or is interested in getting a second opinion about their operations and where it can be improved.”
Mark Gomez, Esq.
Real Estate, CA
“The skills learned through the incubator have provided me with a structured framework to outline our firm’s objectives and identify clear, measurable steps towards achieving them.
The incubator has also been instrumental in helping me craft more effective marketing strategies.“
Corey Lederman, Esq.
Personal Injury, NY
“The best practices and strategies the incubator provides have consistently increased my firm’s profitability and made my life easier as a firm owner.
If you are thinking about joining – do it.”
Robert Mobasseri, Esq.
Lemon Law, CA
“While doing research on starting a new law firm, I came across tons of resources and materials. I found it overwhelming at first trying to figure out what to prioritize and planning ahead accordingly. The Law Firm Incubator does a great job of providing structure and giving you something very specific and useful to concentrate on a given week.
By working on discrete items weekly, you make measurable progress on planning your business. For me, it was like Barbri for launching a law firm.”
Nathan Bordegaray, Esq.
Personal Injury, VA
“Very helpful step by step process and follow along workbooks with videos as well as coaching support.
Great for attorneys starting thier own form looking for this type of structure.“
Michael Curley, Esq.
Trusts & Estates, CT
“Hi, joining The Law Firm Incubator was the best decision I made for my business. Before, I was struggling to get reliable clients and felt overwhelmed by all the moving pieces of running a firm.
Now, I have a clear plan, automated systems that bring in leads, and expert guidance whenever I need it.
If you’re a lawyer trying to grow your firm without burning out, this program is for you!“
Allen Hanasab, Esq.
Real Estate, CA
“Incredible service. Allowed my law firm to excel. I don’t know where I would be without them!”
Joseph Novel, Esq.
Personal Injury Law, CA
We've Helped Transform Hundreds of
Overwhelmed Lawyers into Empowered CEOs
Ready to Build a Firm That Runs on Systems?
In a free 30 minute strategy call, we will review where your firm is losing time or leads, what systems you already have in place, and what to implement next. You will leave with a clear priority list and the best next step, Done For You services, Bootcamps, or Coaching, based on your stage and goals.