5 Star Rated on Google
Systemize & Scale Your Marketing With a
Fractional CMO
Work with a Fractional CMO to build data-driven marketing strategies, implement automated client acquisition systems, lead execution across channels, and align your team and vendors for consistent, high-quality growth.
As Seen On
Is Your Marketing Stuck?
An Expert Fractional CMO Is The Answer
If your firm has hit a growth plateau or is investing in marketing without clear visibility, a Fractional CMO provides hands-on leadership to reset priorities, strengthen your intake and follow-up systems, and focus on the key metrics that reveal what’s working, creating a consistent, measurable pipeline you can improve month over month.
“Working with The Law Firm Incubator has been a real game changer for me. What I appreciate most is that no matter where you are—just starting, or mid-flight in a well-established firm—the program meets you where you’re at. It’s just as helpful to someone launching their practice as he is to an experienced attorney making big changes while the firm is already in motion.
The program brings clarity, practical advice, and tools that actually work—not just theory.
The Tuesday night group coaching calls are one of the highlights of my week. Sitting down with other firm owners and hearing their perspectives is incredibly valuable. I always walk away having learned something new.”
Lynn Banta, Esq.
Business Law, PA
“The Law Firm Incubator and the advice provided has greatly helped scale my practice, automate processes, and increase efficiency + revenue.
Highly recommended to lawyers and law firms. Thank you Matt and the Law Firm Incubator team!“
Avi Dahan, Esq.
Entertainment Law, CA
We help firms of all sizes and practice areas achieve sustainable growth through proven systems.
We’ve helped hundreds of firms get there and we can help you too.
Stop The Guessing...
Get Expert Marketing Support
Most firms hit a ceiling because marketing relies on one channel, follow-up is inconsistent, and performance tracking is unclear. A Fractional CMO steps in to set focused 90-day priorities, strengthen your intake and follow-up systems, and establish clear metrics so growth becomes intentional, repeatable, and scalable.
Inconsistent Pipeline
When leads and consults fluctuate, it is hard to plan hiring, capacity, or spend. You need a simple plan and weekly execution targets to stabilize the pipeline.
Overreliance on One Channel
When one source carries the firm, results swing with it. You need a second channel and a stronger follow up system so demand does not depend on a single lever.
Unclear Tracking
If you cannot tie activity to consults and signed matters, it is hard to know what to keep or cut. You need basic tracking, reporting, and a routine for ongoing optimization.
No Clear Priorities
When every tactic feels urgent, effort spreads thin across channels. You need priorities, KPIs, and next steps that align your funnel, messaging, and campaigns.
See How a Fractional CMO Helps Solve All of That
“I chose to go with the Law Firm Incubator to assist with delegation and automation. After my discovery call, I knew I needed to sign up. I did, and I am very glad that I did.
I took the automation bootcamp and it has improved my firm immensely. Things run much more smoothly. I have delegated and automated many administrative tasks which has allowed me to focus more on the actual practice of law, as well as focus on more business generation. I began a Google Local Services campaign that has a very strong ROI. I no longer answer every single phone call that comes in. I have processes and people in place, and life is easier.
I would absolutely recommend the Law Firm Incubator to any firm serious about improving their processes. My stress is down, my revenue and profits are up. I know for a fact it is because of the Law Firm Incubator.”
Gregory Clement, Esq.
Criminal Defense, GA
“I’ve been with The Law Firm Incubator since its beta launch. Matt is dedicated to helping small and new law firms grow, and helping more established law firms scale. Matt’s experience in legal ops and affinity for legal tech is an invaluable resource for small firm owners like myself, who don’t have the time or mind space to figure out what their ‘tech stack’ should consist of.
Definitely worth getting on a discovery call with Matt if you’re in the market for a law firm business coach.“
Lynn Chen, Esq.
Business Law, GA
Go from Random Marketing to
a Repeatable Client Acquisition System
Here’s what typically changes when you work with a Fractional CMO.
Without a Fractional CMO
Common issues firms have with marketing:
- Plateaued Progress: Effort increases, but results do not improve consistently.
- Overreliance on One Channel: The pipeline depends on a single source, so leads swing month to month.
- Unclear Spend Impact: Ads and vendors cost money, but tracking is not clear enough to know what is working.
- No Priorities: Tactics change frequently without a 90 day plan, KPIs, or a weekly execution rhythm.
With a Fractional CMO
What Fractional CMO helps you build:
- Clear Priorities: Actionable plans with a focus on the highest impact and ROI efforts.
- Stronger Acquisition Systems: Build reliable, multi-channel client acquisition systems that consistently attract high-quality cases.
- Better Tracking: Attribution and reporting so you can connect spend and effort to consults and signed matters.
- Repeatable Improvement: A process for testing, optimizing, and improving performance over time.
“I find great value in the law-firm-specific tools and standardized operating procedures that Law Firm Incubator has been able to suggest.
We have implemented these ideas to be more efficient and consistent in marketing and services to deliver high-quality results and free up time to work on building our firm. If you want law-firm-specific business tactics to launch your law firm or take it to the next level, I recommend LFI.”
Michael Murphy, Esq.
Trusts & Estates, VA
“Matt and his team of fractional executives support both new and experienced law firm owners with automation and marketing strategies.
Through the program’s wide range of services and membership benefits, they personalize each member’s experience according to their specific needs.
You will not find a better place/group of people to guide you on your law firm journey. To me, it’s one of the wisest investments I’ve made for myself and our firm.
Raechel Cowell
Disability Law, WA
How Fractional CMOs
Strengthen Your Firm
Work with a Fractional CMO to build a true marketing operating system for your law firm: clear strategy, integrated campaigns, performance tracking, and execution accountability—without the cost of a full-time hire.
Marketing Focus & Direction
Clear priorities and strategy aligned with your firm’s revenue goals and ideal clients.
Done-For-You Implementation
Your Fractional CMO turns strategy into action by owning implementation and ensuring initiatives are completed on time and on target.
Visibility & ROI
Clear performance tracking that shows what’s working, what’s not, and where to optimize.
Scalable Systems
Repeatable and documented systems are created that support growth without increasing chaos or owner workload.
$500M+
Revenue Generated by Our Graduates
85%
Launch a New System or Funnel Within 8 Weeks
1,000+
Law Firms Helped Through Our Programs
Real Client Testimonials
Join our community of firm owners building highly profitable law firms and reclaiming life.
“Before joining, running my firm felt like trial and error. I lacked systems, felt overwhelmed, and even doubted if my practice could replace my income. From the first call with my coach, I felt supported. Mentorship, group coaching, and access to a Fractional COO and CMO showed me I wasn’t building this alone anymore.
Since joining the program, LFI has fully built out my marketing, including logo, website, branding, and social media. I now have a consistent flow of leads and clients, and my intake process is smooth and efficient. I also hired and successfully onboarded a legal assistant. As a result, my stress is down and my confidence is way up.
Most importantly, LFI didn’t just help me build a firm; it helped me become a CEO. If you’re tired of doing it alone and ready for real structure, support, and growth, I highly recommend Law Firm Incubator.”
Saradja Paul, Esq.
Business Law, NY
“Working with The Law Firm Incubator has been an amazing experience. What sets it apart is the way it combines high-level strategy with hands-on implementation. Instead of vague concepts, you gain a step-by-step framework for marketing, client acquisition, and automation that is specifically designed for lawyers. The coaching is insightful, and the done-for-you services remove the guesswork that so often keeps small firms stuck. This program is an invaluable resource for any attorney committed to building a sustainable and thriving firm.”
Shahran Kangavari, Esq.
Employment Law, CA
“I highly recommend The Law Firm Incubator (LFI) to any attorney who wants to start a firm, increase client leads and help your firm expand and modernize.
I have owned my own law firm for over 10 years and realized it was time to make changes if I wanted more growth and flexibility. But I didn’t understand exactly what changes needed to happen or how to implement them, so I knew that the next step was a business coach. But I wanted a coach and a program that was specific to law firms. I did a lot of research and LFI came highly recommended.
The program provides step-by-step guides from everything to creating a landing page to hiring virtual assistants. I also found great value in the weekly group coaching calls so that we can all continue learning and growing. I can’t recommend LFI enough!“
Carolyn Walsh Parry, Esq.
Family Law, NY
“Our biggest problem was a lack of Standard Operating Procedures for important non-attorney functions, and then our need to organize those SOPs. I chose to join The Law Firm Incubator because of their specific experience in drafting SOPs for law firms.
Since hiring a Fractional COO through the program, we have rolled out a new intake process to allow for newly hired intake persons to quickly get up to speed and take calls. We have also drafted new SOPs for other key areas. But most importantly, I have a few people on my team who have embraced and excelled at drafting new SOPs so we can continue documenting all of our core processes with our Fractional COOs guidance.
Joining the weekly group coaching meetings has also been helpful.
I would highly recommend The Law Firm Incubator for any law firm owner who isn’t ready to hire a full time COO or is interested in getting a second opinion about their operations and where it can be improved.”
Mark Gomez, Esq.
Real Estate, CA
We've Helped Transform Hundreds of
Overwhelmed Lawyers into Empowered CEOs
After Marketing Coaching,
Your Growth Journey Continues.
Once your acquisition systems are working, you may need deeper operational strategy, financial clarity, or execution support. That is where our other programs come in.
“The skills learned through the incubator have provided me with a structured framework to outline our firm’s objectives and identify clear, measurable steps towards achieving them.
The incubator has also been instrumental in helping me craft more effective marketing strategies.“
Corey Lederman, Esq.
Personal Injury, NY
“The best practices and strategies the incubator provides have consistently increased my firm’s profitability and made my life easier as a firm owner.
If you are thinking about joining – do it.”
Robert Mobasseri, Esq.
Lemon Law, CA
“While doing research on starting a new law firm, I came across tons of resources and materials. I found it overwhelming at first trying to figure out what to prioritize and planning ahead accordingly. The Law Firm Incubator does a great job of providing structure and giving you something very specific and useful to concentrate on a given week.
By working on discrete items weekly, you make measurable progress on planning your business. For me, it was like Barbri for launching a law firm.”
Nathan Bordegaray, Esq.
Personal Injury, VA
“Very helpful step by step process and follow along workbooks with videos as well as coaching support.
Great for attorneys starting thier own form looking for this type of structure.“
Michael Curley, Esq.
Trusts & Estates, CT
“Hi, joining The Law Firm Incubator was the best decision I made for my business. Before, I was struggling to get reliable clients and felt overwhelmed by all the moving pieces of running a firm.
Now, I have a clear plan, automated systems that bring in leads, and expert guidance whenever I need it.
If you’re a lawyer trying to grow your firm without burning out, this program is for you!“
Allen Hanasab, Esq.
Real Estate, CA
“Incredible service. Allowed my law firm to excel. I don’t know where I would be without them!”
Joseph Novel, Esq.
Personal Injury Law, CA
Work With a Fractional CMO to Build a Measurable Pipeline.
Stop making marketing decisions without clear visibility. In a strategy call, we will identify your biggest bottleneck and map the next 90 days of priorities, tracking, and weekly execution.