5 Star Rated on Google
Build a Law Firm Website Designed to Turn Traffic Into Qualified Inquiries.
Your website should support intake, not just look nice. Our Done For You Website Development builds conversion focused pages, clear practice area messaging, and tracking and integrations so you can measure performance and follow up consistently.
I have been a criminal defense solo practitioner for nearly 10 years. I was a true solo – doing everything myself. […]
- Gregory Clement
I find great value in the law-firm-specific tools and standardized operating procedures that Law Firm Incubator has been able to suggest. […]
- Michael Murphy
Working with The Law Firm Incubator has been a real game changer for me. What I appreciate most is that no matter where you are—just starting, […]
- Lynn Banta
As Seen On
Is Done For You Website Development
the Right Fit for Your Firm?
This is for firms that want a website built to support intake: clear messaging, conversion focused pages, and tracking and integrations so performance is measurable.
“Working with The Law Firm Incubator has been a real game changer for me. What I appreciate most is that no matter where you are—just starting, or mid-flight in a well-established firm—the program meets you where you’re at. It’s just as helpful to someone launching their practice as he is to an experienced attorney making big changes while the firm is already in motion.
The program brings clarity, practical advice, and tools that actually work—not just theory.
The Tuesday night group coaching calls are one of the highlights of my week. Sitting down with other firm owners and hearing their perspectives is incredibly valuable. I always walk away having learned something new.”
Lynn Banta, Esq.
Business Law, PA
“The Law Firm Incubator and the advice provided has greatly helped scale my practice, automate processes, and increase efficiency + revenue.
Highly recommended to lawyers and law firms. Thank you Matt and the Law Firm Incubator team!“
Avi Dahan, Esq.
Entertainment Law, CA
We help firms of all sizes and practice areas achieve sustainable growth through proven systems.
We’ve helped hundreds of firms get there and we can help you too.
Fix the Website Issues That
Cost You Calls and Inquiries.
Many law firm websites look fine but are not built for intake. We fix the fundamentals, clear messaging, stronger calls to action, faster performance, and tracking, so your website supports consistent lead capture and follow up.
Outdated Design
An outdated look or confusing layout can make it harder for visitors to understand your services and take the next step.
No Traffic
If your site is not visible in search or your key pages are not optimized, you may miss opportunities from people actively looking for your services.
Low Conversions
If visitors do not know what to do next, they leave. Clear page structure, strong calls to action, and an intake focused flow help turn visits into inquiries.
Wasted Spend
If you have invested in a site before but cannot track performance or connect it to intake, it is hard to know what is working and what to improve.
A nice looking site is not enough. Your website should clearly explain what you do and make it easy to contact you.
Prospects want a clear next step.
“I chose to go with the Law Firm Incubator to assist with delegation and automation. After my discovery call, I knew I needed to sign up. I did, and I am very glad that I did.
I took the automation bootcamp and it has improved my firm immensely. Things run much more smoothly. I have delegated and automated many administrative tasks which has allowed me to focus more on the actual practice of law, as well as focus on more business generation. I began a Google Local Services campaign that has a very strong ROI. I no longer answer every single phone call that comes in. I have processes and people in place, and life is easier.
I would absolutely recommend the Law Firm Incubator to any firm serious about improving their processes. My stress is down, my revenue and profits are up. I know for a fact it is because of the Law Firm Incubator.”
Gregory Clement, Esq.
Criminal Defense, GA
“I’ve been with The Law Firm Incubator since its beta launch. Matt is dedicated to helping small and new law firms grow, and helping more established law firms scale. Matt’s experience in legal ops and affinity for legal tech is an invaluable resource for small firm owners like myself, who don’t have the time or mind space to figure out what their ‘tech stack’ should consist of.
Definitely worth getting on a discovery call with Matt if you’re in the market for a law firm business coach.“
Lynn Chen, Esq.
Business Law, GA
From a Basic Website to an
Intake Ready Marketing Asset.
Here is the difference between a site that only “exists online” and a site built to support intake, tracking, and consistent follow up.
Without Our Service:
What most firms face when relying on a basic site:
Generic Design: A site that looks like competitors and does not clearly communicate what makes your firm the right choice.
Weak SEO Foundations: Key pages are not structured or optimized, which limits visibility in search over time.
Unclear Next Step: Visitors read, scroll, and leave because there is no clear call to action or intake path.
No Tracking: You cannot see which pages, sources, or campaigns are generating inquiries.
With Our Service:
What working with our Website Development team gives you:
Custom Design and Messaging: A professional site built around clear practice area positioning and client friendly language.
SEO Ready Structure: Pages structured for technical basics and on page optimization to support organic growth.
Conversion Focused Pages: Clear calls to action, intake focused layout, and contact points that make it easy to reach your firm.
Marketing and CRM Integration: Tracking and integrations so inquiries can be captured, routed, and measured.
“I find great value in the law-firm-specific tools and standardized operating procedures that Law Firm Incubator has been able to suggest.
We have implemented these ideas to be more efficient and consistent in marketing and services to deliver high-quality results and free up time to work on building our firm. If you want law-firm-specific business tactics to launch your law firm or take it to the next level, I recommend LFI.”
Michael Murphy, Esq.
Trusts & Estates, VA
“Matt and his team of fractional executives support both new and experienced law firm owners with automation and marketing strategies.
Through the program’s wide range of services and membership benefits, they personalize each member’s experience according to their specific needs.
You will not find a better place/group of people to guide you on your law firm journey. To me, it’s one of the wisest investments I’ve made for myself and our firm.
Raechel Cowell
Disability Law, WA
What You’ll Get With Your
New Law Firm Website.
By launch, you will have a professional website built for intake, with clear practice area messaging, conversion focused pages, and tracking so you can measure performance over time.
- A mobile first website with a clear structure built around your practice areas.
- SEO ready practice area pages with technical basics and on page foundations in place.
- Clear calls to action, contact points, and an intake friendly flow that makes it easy to reach your firm.
- Tracking and integrations that support ads, funnels, and consistent follow up.
See what is working with clear tracking, improve follow up with a cleaner intake path, and build a website foundation you can scale with ads, SEO, and future campaigns.
“Before joining, running my firm felt like trial and error. I lacked systems, felt overwhelmed, and even doubted if my practice could replace my income. From the first call with my coach, I felt supported. Mentorship, group coaching, and access to a Fractional COO and CMO showed me I wasn’t building this alone anymore.
Since joining the program, LFI has fully built out my marketing, including logo, website, branding, and social media. I now have a consistent flow of leads and clients, and my intake process is smooth and efficient. I also hired and successfully onboarded a legal assistant. As a result, my stress is down and my confidence is way up.
Most importantly, LFI didn’t just help me build a firm; it helped me become a CEO. If you’re tired of doing it alone and ready for real structure, support, and growth, I highly recommend Law Firm Incubator.”
Saradja Paul, Esq.
Business Law, NY
“Working with The Law Firm Incubator has been an amazing experience. What sets it apart is the way it combines high-level strategy with hands-on implementation. Instead of vague concepts, you gain a step-by-step framework for marketing, client acquisition, and automation that is specifically designed for lawyers. The coaching is insightful, and the done-for-you services remove the guesswork that so often keeps small firms stuck. This program is an invaluable resource for any attorney committed to building a sustainable and thriving firm.”
Shahran Kangavari, Esq.
Employment Law, CA
How Our Website Development
Process Works.
We build law firm websites with clear messaging, intake focused pages, and tracking, so you know what is working and what to improve.
Discovery & Strategy
We confirm your goals, practice areas, and ideal client, then map the site structure, key pages, calls to action, and tracking requirements before design starts.
Custom Design
We design the page layouts and write or refine messaging so each page is clear, easy to navigate, and built around a simple next step for prospects.
Development & SEO Setup
We build the site, implement technical basics, set up core SEO foundations, and connect forms, analytics, and any required integrations.
Launch & Optimization
We launch the site, confirm tracking is working, and review early performance data so you have a clear baseline and a plan for improvements.
$500M+
Revenue Generated by Our Graduates
85%
Launch a New System or Funnel Within 8 Weeks
1,000+
Law Firms Helped Through Our Programs
“I highly recommend The Law Firm Incubator (LFI) to any attorney who wants to start a firm, increase client leads and help your firm expand and modernize.
I have owned my own law firm for over 10 years and realized it was time to make changes if I wanted more growth and flexibility. But I didn’t understand exactly what changes needed to happen or how to implement them, so I knew that the next step was a business coach. But I wanted a coach and a program that was specific to law firms. I did a lot of research and LFI came highly recommended.
The program provides step-by-step guides from everything to creating a landing page to hiring virtual assistants. I also found great value in the weekly group coaching calls so that we can all continue learning and growing. I can’t recommend LFI enough!“
Carolyn Walsh Parry, Esq.
Family Law, NY
“Our biggest problem was a lack of Standard Operating Procedures for important non-attorney functions, and then our need to organize those SOPs. I chose to join The Law Firm Incubator because of their specific experience in drafting SOPs for law firms.
Since hiring a Fractional COO through the program, we have rolled out a new intake process to allow for newly hired intake persons to quickly get up to speed and take calls. We have also drafted new SOPs for other key areas. But most importantly, I have a few people on my team who have embraced and excelled at drafting new SOPs so we can continue documenting all of our core processes with our Fractional COOs guidance.
Joining the weekly group coaching meetings has also been helpful.
I would highly recommend The Law Firm Incubator for any law firm owner who isn’t ready to hire a full time COO or is interested in getting a second opinion about their operations and where it can be improved.”
Mark Gomez, Esq.
Real Estate, CA
The Website Development Framework
We Use for Law Firms.
Every site we build includes the core foundations for visibility, usability, and lead capture, so your website supports intake and is easy to improve over time.
What You’ll Get
SEO Structure:
Built with clean page structure, metadata basics, and technical foundations that support SEO over time. Fast & Secure:
Fast & Secure:
Mobile friendly design, SSL enabled, and performance best practices for a smooth user experience.
Practice Area Pages:
Clear practice area pages with messaging aligned to what prospective clients search for and need to know.
Conversion Focused:
Clear calls to action and contact points that make the next step obvious.
Analytics Ready:
Analytics set up so you can track traffic sources and inquiry activity.
Brand Consistency:
Visual design and tone aligned to your firm’s brand, so the site feels credible and consistent.
Scalable Foundation:
Built to support future landing pages, campaigns, and integrations without rebuilding from scratch.
Real Client Testimonials
Join our community of firm owners building highly profitable law firms and reclaiming life.
“The skills learned through the incubator have provided me with a structured framework to outline our firm’s objectives and identify clear, measurable steps towards achieving them.
The incubator has also been instrumental in helping me craft more effective marketing strategies.“
Corey Lederman, Esq.
Personal Injury, NY
“The best practices and strategies the incubator provides have consistently increased my firm’s profitability and made my life easier as a firm owner.
If you are thinking about joining – do it.”
Robert Mobasseri, Esq.
Lemon Law, CA
“While doing research on starting a new law firm, I came across tons of resources and materials. I found it overwhelming at first trying to figure out what to prioritize and planning ahead accordingly. The Law Firm Incubator does a great job of providing structure and giving you something very specific and useful to concentrate on a given week.
By working on discrete items weekly, you make measurable progress on planning your business. For me, it was like Barbri for launching a law firm.”
Nathan Bordegaray, Esq.
Personal Injury, VA
“Very helpful step by step process and follow along workbooks with videos as well as coaching support.
Great for attorneys starting thier own form looking for this type of structure.“
Michael Curley, Esq.
Trusts & Estates, CT
We've Helped Transform Hundreds of
Overwhelmed Lawyers into Empowered CEOs
“Hi, joining The Law Firm Incubator was the best decision I made for my business. Before, I was struggling to get reliable clients and felt overwhelmed by all the moving pieces of running a firm.
Now, I have a clear plan, automated systems that bring in leads, and expert guidance whenever I need it.
If you’re a lawyer trying to grow your firm without burning out, this program is for you!“
Allen Hanasab, Esq.
Real Estate, CA
“Incredible service. Allowed my law firm to excel. I don’t know where I would be without them!”
Joseph Novel, Esq.
Personal Injury Law, CA
Beyond Your Website,
Add the Systems That Support Intake and Operations.
Your website is the foundation. If you want stronger follow up, better visibility, and smoother operations, explore our other Done For You services below.
Get a Law Firm Website Built for Intake and Tracking.
Upgrade from a website that simply looks good to one built around clear messaging, strong calls to action, and measurable performance. We will help you launch an intake ready site with the foundations to support SEO, ads, and future campaigns.