5 Star Rated on Google
Private 1:1 Coaching For Firm Owners
Who Want Clear Next Steps Every Week
In structured working sessions, we review what is happening in your firm, make decisions, and leave with prioritized actions, owners, and practical systems to implement before the next call.
As Seen On
Turn 1:1 Coaching Into SystemsYou Can Run Weekly
In 1:1 Coaching, we improve the steps between lead, consult, and signed matter, then install follow up and tracking so you can make better decisions month over month.
“Working with The Law Firm Incubator has been a real game changer for me. What I appreciate most is that no matter where you are—just starting, or mid-flight in a well-established firm—the program meets you where you’re at. It’s just as helpful to someone launching their practice as he is to an experienced attorney making big changes while the firm is already in motion.
The program brings clarity, practical advice, and tools that actually work—not just theory.
The Tuesday night group coaching calls are one of the highlights of my week. Sitting down with other firm owners and hearing their perspectives is incredibly valuable. I always walk away having learned something new.”
Lynn Banta, Esq.
Business Law, PA
“The Law Firm Incubator and the advice provided has greatly helped scale my practice, automate processes, and increase efficiency + revenue.
Highly recommended to lawyers and law firms. Thank you Matt and the Law Firm Incubator team!“
Avi Dahan, Esq.
Entertainment Law, CA
We help firms of all sizes and practice areas achieve sustainable growth through proven systems.
We’ve helped hundreds of firms get there and we can help you too.
Private 1:1 Coaching That Turns
Plans Into Execution
1:1 Coaching is a structured working relationship focused on implementation. We meet regularly to set priorities, remove bottlenecks, and build systems across intake, follow up, and team execution. You leave each session with clear decisions, assigned next steps, and practical assets your firm can use immediately.
A 90 Day Plan With Weekly Priorities
We translate your goals into a focused 90 day roadmap and break it into weekly actions. You leave each session knowing what to work on next, who owns it, and what done looks like.
Systems Built Around Your Actual Workflow
We map your current intake, follow up, and execution process, then tighten the steps with simple SOPs, checklists, scripts, and handoffs. The goal is a workflow your team can run consistently.
Implementation Support And Accountability
Coaching is not just strategy. We review what you implemented, troubleshoot what is stuck, and adjust the plan based on real results. You get clear targets and a lightweight scorecard to track progress.
Review And Optimization Of Key Assets
Bring what you are using now and we improve it. Intake forms, follow up sequences, consult flow, pipeline stages, tracking, and marketing execution plans. You get feedback that is specific and ready to apply.
Leave each session with clear priorities, specific next steps, and systems your team can run week after week.
See What Happens In A 1:1 Coaching Session
“I chose to go with the Law Firm Incubator to assist with delegation and automation. After my discovery call, I knew I needed to sign up. I did, and I am very glad that I did.
I took the automation bootcamp and it has improved my firm immensely. Things run much more smoothly. I have delegated and automated many administrative tasks which has allowed me to focus more on the actual practice of law, as well as focus on more business generation. I began a Google Local Services campaign that has a very strong ROI. I no longer answer every single phone call that comes in. I have processes and people in place, and life is easier.
I would absolutely recommend the Law Firm Incubator to any firm serious about improving their processes. My stress is down, my revenue and profits are up. I know for a fact it is because of the Law Firm Incubator.”
Gregory Clement, Esq.
Criminal Defense, GA
“I’ve been with The Law Firm Incubator since its beta launch. Matt is dedicated to helping small and new law firms grow, and helping more established law firms scale. Matt’s experience in legal ops and affinity for legal tech is an invaluable resource for small firm owners like myself, who don’t have the time or mind space to figure out what their ‘tech stack’ should consist of.
Definitely worth getting on a discovery call with Matt if you’re in the market for a law firm business coach.“
Lynn Chen, Esq.
Business Law, GA
What 1:1 Coaching Looks Like In Practice:
A Private Working Session With
Clear Next Steps
Structured working sessions where we review your most immediate pain-points, projects, and goals, make decisions, and leave with a short list of actions to implement before the next call.
Without 1:1 Coaching
Common patterns when you are trying to build systems and improve performance on your own:
You Collect Ideas But Do Not Implement Consistently: Good intentions without a weekly plan and clear ownership.
You Build In Isolation: Intake scripts, follow up, and processes are created without feedback, so gaps go unnoticed.
You Stay The Decision Point: Work pauses because your team needs you to approve, clarify, or fix issues.
Progress Is Hard To Measure: No simple scorecard, so you are unsure what to improve next.
With 1:1 Coaching
What changes when you have structured support, review, and accountability:
A Clear Weekly Plan: Each call ends with prioritized next steps, owners, and a definition of done.
Direct Review And Refinement: We review your intake flow, follow up, consult process, and tracking, then tighten what is not working.
Systems Your Team Can Run: SOPs, checklists, and handoffs designed around your actual workflow, not theory.
A Simple Scorecard And Cadence: A small set of numbers and a review rhythm to spot bottlenecks and adjust quickly.
“I find great value in the law-firm-specific tools and standardized operating procedures that Law Firm Incubator has been able to suggest.
We have implemented these ideas to be more efficient and consistent in marketing and services to deliver high-quality results and free up time to work on building our firm. If you want law-firm-specific business tactics to launch your law firm or take it to the next level, I recommend LFI.”
Michael Murphy, Esq.
Trusts & Estates, VA
“Matt and his team of fractional executives support both new and experienced law firm owners with automation and marketing strategies.
Through the program’s wide range of services and membership benefits, they personalize each member’s experience according to their specific needs.
You will not find a better place/group of people to guide you on your law firm journey. To me, it’s one of the wisest investments I’ve made for myself and our firm.
Raechel Cowell
Disability Law, WA
What You Build With 1:1 Coaching
In 1:1 Coaching, we set 90 day priorities and work together to build the workflows, SOPs, and scorecards your firm can run week to week.
- Personalized strategy tailored to your firm’s specific goals, practice area, and growth stage
- Custom systems and workflows built specifically for your firm—not generic templates
- Hands-on implementation support to turn plans into executed systems, not just ideas
- Faster problem-solving with real-time feedback on challenges as they arise
Leave each session with clear decisions, prioritized next steps, and a plan to implement before the next call.
“Before joining, running my firm felt like trial and error. I lacked systems, felt overwhelmed, and even doubted if my practice could replace my income. From the first call with my coach, I felt supported. Mentorship, group coaching, and access to a Fractional COO and CMO showed me I wasn’t building this alone anymore.
Since joining the program, LFI has fully built out my marketing, including logo, website, branding, and social media. I now have a consistent flow of leads and clients, and my intake process is smooth and efficient. I also hired and successfully onboarded a legal assistant. As a result, my stress is down and my confidence is way up.
Most importantly, LFI didn’t just help me build a firm; it helped me become a CEO. If you’re tired of doing it alone and ready for real structure, support, and growth, I highly recommend Law Firm Incubator.”
Saradja Paul, Esq.
Business Law, NY
“Working with The Law Firm Incubator has been an amazing experience. What sets it apart is the way it combines high-level strategy with hands-on implementation. Instead of vague concepts, you gain a step-by-step framework for marketing, client acquisition, and automation that is specifically designed for lawyers. The coaching is insightful, and the done-for-you services remove the guesswork that so often keeps small firms stuck. This program is an invaluable resource for any attorney committed to building a sustainable and thriving firm.”
Shahran Kangavari, Esq.
Employment Law, CA
How 1:1 Coaching Works
You get structured private coaching sessions focused on implementation. Each week we review progress, remove bottlenecks, and leave with clear next steps your firm can execute.
Private Working Sessions
Meet 1:1 to set priorities, make decisions, and solve the specific issues slowing down intake, follow up, and team execution. Each call ends with a short action plan and clear ownership.
Implementation Between Calls
You build and implement the workflows we agree on, using simple templates, checklists, and SOPs. We keep the scope tight so progress is visible week to week.
Review And Coaching Feedback
Bring your current process, scripts, tracking, or team handoffs. We review what is working, refine what is not, and adjust the plan based on real execution, not assumptions.
Scorecard And Accountability
Track a small set of numbers and commitments that show progress. Each session includes a quick review of results, what got done, what did not, and what changes next.
$500M+
Revenue Generated by Our Graduates
85%
Launch a New System or Funnel Within 8 Weeks
1,000+
Law Firms Helped Through Our Programs
“I highly recommend The Law Firm Incubator (LFI) to any attorney who wants to start a firm, increase client leads and help your firm expand and modernize.
I have owned my own law firm for over 10 years and realized it was time to make changes if I wanted more growth and flexibility. But I didn’t understand exactly what changes needed to happen or how to implement them, so I knew that the next step was a business coach. But I wanted a coach and a program that was specific to law firms. I did a lot of research and LFI came highly recommended.
The program provides step-by-step guides from everything to creating a landing page to hiring virtual assistants. I also found great value in the weekly group coaching calls so that we can all continue learning and growing. I can’t recommend LFI enough!“
Carolyn Walsh Parry, Esq.
Family Law, NY
“Our biggest problem was a lack of Standard Operating Procedures for important non-attorney functions, and then our need to organize those SOPs. I chose to join The Law Firm Incubator because of their specific experience in drafting SOPs for law firms.
Since hiring a Fractional COO through the program, we have rolled out a new intake process to allow for newly hired intake persons to quickly get up to speed and take calls. We have also drafted new SOPs for other key areas. But most importantly, I have a few people on my team who have embraced and excelled at drafting new SOPs so we can continue documenting all of our core processes with our Fractional COOs guidance.
Joining the weekly group coaching meetings has also been helpful.
I would highly recommend The Law Firm Incubator for any law firm owner who isn’t ready to hire a full time COO or is interested in getting a second opinion about their operations and where it can be improved.”
Mark Gomez, Esq.
Real Estate, CA
Get Private 1:1 Coaching Support
To Build A Firm That Runs On Systems
1:1 Coaching helps you set 90 day priorities, remove operational bottlenecks, and build the workflows your team can execute week to week.
What You’ll Gain Through 1:1 Coaching
Systems And Workflow Review.
We review your current intake, follow up, and internal workflows to identify where work gets stuck, where leads leak, and what to fix first.
A 90 Day Execution Roadmap.
A focused plan with weekly priorities, clear ownership, and a definition of done so progress is visible and manageable.
Intake And Follow Up Standardization.
Scripts, checklists, and handoffs that move inquiries into scheduled consults and signed matters with fewer gaps.
Core SOPs And Delegation Structure.
Documented processes for repeatable work, plus role clarity so tasks move to the right person at the right time.
A Simple Scorecard.
A small set of metrics to track pipeline health and execution so you can spot bottlenecks quickly and adjust with confidence.
Implementation Support Between Sessions.
Practical guidance while you implement, so you are not guessing what to build next or how to structure it.
Review And Refinement Of Key Assets.
Direct feedback on the assets your firm actually uses, including intake forms, consult flow, follow up sequences, and client onboarding.
Weekly Accountability And Decision Support.
Each session includes progress review, decision making, and prioritized next steps so you keep moving without restarting every month.
Real Client Testimonials
Join hundreds of firm owners making years of progress in a matter of months.
"Working with The Law Firm Incubator has been a real game changer for me. What I appreciate most is that no matter where you are—just starting, or mid-flight in a well-established firm—the program meets you where you’re at. It’s just as helpful to someone launching their
practice as he is to an experienced attorney making big changes while the firm is already in motion.
The program brings clarity, practical advice, and tools that actually work—not just theory.
The Tuesday night group coaching calls are one of the highlights of my week. Sitting down with other firm owners and hearing their perspectives is incredibly valuable. I always walk away having learned something new.
"Working with The Law Firm Incubator has been a real game changer for me. What I appreciate most is that no matter where you are—just starting, or mid-flight in a well-established firm—the program meets you where you’re at. It’s just as helpful to someone launching their practice as he is to an experienced attorney making big changes while the firm is already in motion.
The program brings clarity, practical advice, and tools that actually work—not just theory.
The Tuesday night group coaching calls are one of the highlights of my week. Sitting down with other firm owners and hearing their perspectives is incredibly valuable. I always walk away having learned something new.
The program also makes sure we’re not reinventing the wheel—the resources and templates save me time and help keep things organized. And I really value the one-on-one coaching and fractional executive services, because these professionals truly understand both sides: the business side of running a firm and the realities of practicing law itself. That combination makes their guidance practical and easy to put into action.
In short, The Law Firm Incubator has given me not just strategies and tools, but also a supportive community and a coach who really gets it."
The program also makes sure we’re not reinventing the wheel—the resources and templates save me time and help keep things organized. And I really value the one-on-one coaching and fractional executive services, because these professionals truly understand both sides: the business side of running a firm and the realities of practicing law itself. That combination makes their guidance practical and easy to put into action.
In short, The Law Firm Incubator has given me not just strategies and tools, but also a supportive community and a coach who really gets it."
Lynn Banta, Esq.
Business Law, PA
Real Estate Law, GA
“The law firm launch boot camp definitely helped take the scary out of going solo.
It’s like getting the spark notes on how to start a law firm and the accountability to get up and running as soon as possible.
I enjoyed it immensely.”
Real Estate, CA
“Joining The Law Firm Incubator was the best decision I made for my business. Before, I was struggling to get reliable clients and felt overwhelmed by all the moving pieces of running a firm. Now, I have a clear plan, automated systems that bring in leads, and expert guidance whenever I need it.
If you’re a lawyer trying to grow your firm without burning out, this program is for you!”
Personal Injury, NY
“The skills learned through the incubator have provided me with a structured framework to outline our firm’s objectives and identify clear, measurable steps towards achieving them.
The incubator has also been instrumental in helping me craft more effective marketing strategies.”
Lemon Law, CA
“The best practices and strategies the incubator provides have consistently increased my firm’s profitability and made my life easier as a firm owner.
If you are thinking about joining – do it.”
Criminal Defense, GA
“I have been a criminal defense solo practitioner for nearly 10 years. I was a true solo – doing everything myself. I wanted to take administrative things off of my plate to be able to focus on practicing law, and I needed assistance to learn how.
I chose to go with the Law Firm Incubator…”
Real Estate, CA
“Our biggest problem was a lack of Standard Operating Procedures for important non-attorney functions, and then our need to organize those SOP’s. I chose to join The Law Firm Incubator because of their specific experience in drafting SOP’s for law firms.
Since hiring a Fractional COO through the program…”
Employment Law, CA
“Working with The Law Firm Incubator has been an amazing experience.
What sets it apart is the way it combines high-level strategy with hands-on implementation. Instead of vague concepts, you gain a step-by-step framework for marketing, client acquisition, and automation that is specifically designed for lawyers…”
Trusts & Estates, VA
“Our small firm was struggling to do things in a consistent, standardized way before I joined Law Firm Incubator. I find great value in the law-firm-specific tools and standardized operating procedures that LFI has been able to suggest.
We have implemented these ideas to be more efficient…”
Personal Injury, VA
“While doing research on starting a new law firm, I came across tons of resources and materials. I found it overwhelming at first trying to figure out what to prioritize and planning ahead accordingly. The Law Firm Incubator does a great job of providing structure and giving you something very specific and useful to concentrate on a given week.
By working on discrete items weekly, you make…”
Entertainment Law, CA
“The Law Firm Incubator and the advice provided has greatly helped scale my practice, automate processes, and increase efficiency + revenue.
Highly recommended to lawyers and law firms.
Thank you Matt and the Law Firm Incubator team!”
Join Our Currect Cohort of
100+ Law Firms
Start your transformation today
“The skills learned through the incubator have provided me with a structured framework to outline our firm’s objectives and identify clear, measurable steps towards achieving them.
The incubator has also been instrumental in helping me craft more effective marketing strategies.“
Corey Lederman, Esq.
Personal Injury, NY
“The best practices and strategies the incubator provides have consistently increased my firm’s profitability and made my life easier as a firm owner.
If you are thinking about joining – do it.”
Robert Mobasseri, Esq.
Lemon Law, CA
We've Helped Transform Hundreds of
Overwhelmed Lawyers into Empowered CEOs
After Marketing Coaching,
Your Growth Journey Continues.
Once your acquisition systems are working, you may need deeper operational strategy, financial clarity, or execution support. That is where our other programs come in.
“While doing research on starting a new law firm, I came across tons of resources and materials. I found it overwhelming at first trying to figure out what to prioritize and planning ahead accordingly. The Law Firm Incubator does a great job of providing structure and giving you something very specific and useful to concentrate on a given week.
By working on discrete items weekly, you make measurable progress on planning your business. For me, it was like Barbri for launching a law firm.”
Nathan Bordegaray, Esq.
Personal Injury, VA
“Very helpful step by step process and follow along workbooks with videos as well as coaching support.
Great for attorneys starting thier own form looking for this type of structure.“
Michael Curley, Esq.
Trusts & Estates, CT
“Hi, joining The Law Firm Incubator was the best decision I made for my business. Before, I was struggling to get reliable clients and felt overwhelmed by all the moving pieces of running a firm.
Now, I have a clear plan, automated systems that bring in leads, and expert guidance whenever I need it.
If you’re a lawyer trying to grow your firm without burning out, this program is for you!“
Allen Hanasab, Esq.
Real Estate, CA
“Incredible service. Allowed my law firm to excel. I don’t know where I would be without them!”
Joseph Novel, Esq.
Personal Injury Law, CA
Work 1:1 To Turn Priorities Into Weekly Execution
If your firm feels stuck in constant firefighting, a Discovery Call helps us identify your biggest bottleneck and confirm whether 1:1 Coaching is the right fit. You will leave with clearer next steps and a practical focus for the next 90 days.